Google Verbatim provides search engine ranking insight for business websites

verbatim

2011 has been a busy year for business web development, not least as Facebook and Google have locked horns over key bits of cyber turf. However, the recent launch of Google Verbatim and its role in terms of business website SEO may have slipped under the mainstream radar.

I like to keep an eye on all things Google when I get a spare minute or two at my Chichester Design desk and I think the value of
Google Verbatim for business websites is well worth highlighting. It allows business website owners to see how well their site is truly ranking.

Google Verbatim is a search mode in Google that allows users to perform searches that are affected only by the keyword entered. You thought that was what happened anyway? The truth is very different – Google corrects any errors you may make, such as spelling and grammar. It also uses factors such as location, plus 1s and your search history when choosing which search results to return.

Google Verbatim strips all this back. The search mode is kind of new and kind of not. Traditionally you could make verbatim searches using + in the search bar. However, this service was quietly withdrawn earlier this year, which I assume was because of the launch of Google+. So, Google Verbatim is the replacement.

Google Verbatim does not tailor search results and, because of the forensic results it provides, business website owners can get an insight into just how good (or bad) their online profile is. At a time when the focus seems to be strongly on the boom in
mobile browsing, mobile website optimisation (MWO) and social media optimisation (SMO), Google Verbatim is a reminder of the importance of search engine optimisation (SEO) in the online business world.

To find out more about Chichester Design’s web design and development services, including SEO, SMO and MWO, contact Michelle on +44 (0) 1243 787542 or [email protected].

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