Blog > web development

Infographics giving business web design a makeover

I’ve been sifting through the digital news this week and I want to return to infographics. I think infographics an important role to play in business web design. Why? Well, in a world where we are trying to cram more and more information into smaller and smaller spaces, infographics present businesses with a smart, attractive way…

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Google AdWords Interest Targeting opens new doors for online advertising

Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a major leap forward. The launch of Google AdWords Interest Targeting allows businesses to advertise to potential…

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What Google Semantic Search means for business SEO

The link between quality content and valuable SEO has come up before on the Chichester Design blog and the news that Google is moving to semantic search technology looks set to further cement this relationship. It will certainly change how online business websites approach SEO. Semantic search technology is all about the intent and meaning…

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How AdWords Remarketing can boost online sales

Just before Christmas I blogged about Google Ad Planner and how it can be the difference between online advertising success and failure. Well, this week, I want to talk about AdWords Remarketing, a tool business websites can use to further develop and improve online advertising campaigns. Essentially, AdWords Remarketing allows business website owners to refine…

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