Blog > web design

Google AdWords Interest Targeting opens new doors for online advertising

Google AdWords has just got clever. Nothing to do with the acquisition of Motorola Mobility or Google Wallet, yet anyway, but regarding the greater personalisation of online advertising. The journey from paid search to one-to-one marketing just took a major leap forward. The launch of Google AdWords Interest Targeting allows businesses to advertise to potential…

Read more

What Google Semantic Search means for business SEO

The link between quality content and valuable SEO has come up before on the Chichester Design blog and the news that Google is moving to semantic search technology looks set to further cement this relationship. It will certainly change how online business websites approach SEO. Semantic search technology is all about the intent and meaning…

Read more

How Facebook Timeline for Pages will change SME social media strategy

Last time, I was talking about KONY 2012 and the power of the web. This week my subject matter is Facebook; one of the key factors in creating the riot surrounding the KONY 2012 campaign. The all-powerful social network is launching it’s Facebook Timeline for Pages. So, what does it mean for businesses and brands? Unsurprisingly…

Read more

How AdWords Remarketing can boost online sales

Just before Christmas I blogged about Google Ad Planner and how it can be the difference between online advertising success and failure. Well, this week, I want to talk about AdWords Remarketing, a tool business websites can use to further develop and improve online advertising campaigns. Essentially, AdWords Remarketing allows business website owners to refine…

Read more