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Infographics: painting a clearer picture of business

Information: there’s plenty of it about nowadays, perhaps too much. I think separating the wheat from the chaff is fast becoming an essential life skill in our digital age. Equally as important, as a business, is how you present a wealth of data in a format that will appeal to consumers with notoriously low attention spans and will fit into a limited space. This is where infographics come in.
Infographics are fast becoming the way to present a large amount of key information in a small space, such as on a business website or in a brochure. I think it is a new part of business-related design that we’ll see an increasing amount of in our daily lives. And, it is design – innovation is critical to grabbing people’s attention in today’s information-overload society.
I’ve seen various formats of infographics put to work for businesses, from the more functional to features with a high degree of design. Infographics can be used to explain anything from smartphone usage to how to remove a tattoo, or presenting a quick overview of financial results. In short, whatever the product or service, striking infographics will help get the sales message across.
Here are some examples of infographics on a design blog – they really are clever. Another good example is the new Infomania feature at the back of the Guardian Guide: the infographics present a lot of information about the celeb of the week in an accessible and fun way. Sounds like a perfect fit for business use doesn’t it? Watch out for infographics, we’re going to be seeing a lot more of them.
To find out more about Chichester Design’s web design and development services, contact Ben on +44 (0) 1243 787542 or [email protected]



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Our creative team does all its web design work in Chichester

It's where we do everything else as well, from branding and digital marketing to graphic design and web videos. We've been putting this expertise to work for local businesses since 2003, creating powerful business websites in Chichester and beyond.

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